Helping small businesses reach new customers with Google Shopping

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When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people — even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily.1But getting started with a website is just the beginning. Google Shopping helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses, Paper Culture and

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New and refreshed reporting tools

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Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance.Read on to find out how you can put these tools to work in your campaigns this year.Campaign details reports provide a faster, easier way to see which features and settings are enabled in each of your campaigns.Custom Columns let you

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