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Thursday, May 28, 2015
New media partnerships and ad solutions for mobile app promotion
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As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems. This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers. Transparent, open and reliable measurement solutionsFor app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have been investing in solutions to help developers apply consistent measures across a fragmented ecosystem
Article written by Rob Newton at http://ift.tt/1xJlli9The post New media partnerships and ad solutions for mobile app promotion appeared first on Public Wizard.
via Public Wizard http://ift.tt/1LLXu76Thursday, May 21, 2015
Delivering the right information in your ads
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Now more than ever, people search online to find things nearby. In fact, Google search interest in “near me” has doubled since last year,1 with 80% coming from mobile.2 In these moments, consumers have heightened expectations for immediacy and relevance — 4 out of 5 say they want search ads to be customized to their city, zip code or immediate surroundings.3 That’s why we continue to develop richer local ad formats that deliver more relevant information based on what someone searches for.“Where’s the nearest location?”Last year we enhanced location extensions to show up to three different locations for a business in a
Article written by Rob Newton at http://ift.tt/1xJlli9The post Delivering the right information in your ads appeared first on Public Wizard.
via Public Wizard http://ift.tt/1IRMV2mIntroducing TrueView for shopping – a new way to promote your products with video
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Whether it’s watching a product review or learning how to bake a soufflé, we look to video in countless moments throughout to the day to help us get things done. We call these micro-moments – when we reflexively turn to our devices to learn more, make a decision, or purchase a product. To connect the dots between the moment a person watches a video and the moment they decide to make a purchase, today we’re introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on your products and click to buy.TrueView
Article written by Rob Newton at http://ift.tt/1xJlli9The post Introducing TrueView for shopping – a new way to promote your products with video appeared first on Public Wizard.
via Public Wizard http://ift.tt/1K5uBleThursday, May 14, 2015
AdWords Editor now supports labels, Upgraded URLs, ads in apps, and more!
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Late last year, we introduced AdWords Editor 11.0, which represented the most significant update to the tool since it was released in 2006. Today, we’re introducing another exciting update to AdWords Editor, available to all advertisers globally. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps, and much more. Let’s explore further.LabelsBased on your feedback, AdWords Editor now has full support for labels. Labels are an effective way to organize objects in your account, like campaigns and keywords, into meaningful groupings so you can quickly and easily filter and report on the data that’s
Article written by Rob Newton at http://ift.tt/1xJlli9The post AdWords Editor now supports labels, Upgraded URLs, ads in apps, and more! appeared first on Public Wizard.
via Public Wizard http://ift.tt/1JL8tfHTuesday, May 12, 2015
Best Practices for Display Creatives
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With so many ads on the internet, learn how to design effective display ads that will break through the noise, inspire people to take action and drive strong engagement.To help get your creative juices flowing, we’ve put together a new best practices checklist, Put Your Best Image Ad Forward. This checklist covers how to:Craft the right message to the right customerChoose eye-catching visuals and animation to quickly gain a person’s attentionBalance your overall design with color schemes, art elements and textPrioritize and test your display adsSince consumers shift their attention in the blink of an eye, you want your display
Article written by Rob Newton at http://ift.tt/1xJlli9The post Best Practices for Display Creatives appeared first on Public Wizard.
via Public Wizard http://ift.tt/1KZLnmuTuesday, May 5, 2015
Building for the next moment
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Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.Together, we’ve come a long way since this time last year:Our suite of app promotion tools are now driving real results, even as we’re piloting new
Article written by Rob Newton at http://ift.tt/1xJlli9The post Building for the next moment appeared first on Public Wizard.
via Public Wizard http://ift.tt/1zxpiulAdWords livestream 2015
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Welcome to the AdWords livestream 2015! Today, Jerry Dischler, VP of Product Management, will announce the next generation of AdWords innovations. Tune in to the livestream below. We look forward to engaging in the conversation with you at #StepInsideAdWords.
Article written by Rob Newton at http://ift.tt/1xJlli9The post AdWords livestream 2015 appeared first on Public Wizard.
via Public Wizard http://ift.tt/1IJGmPNMonday, May 4, 2015
Grab a front row seat at the AdWords livestream on Tuesday, May 5th
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The annual AdWords livestream is just around the corner. On Tuesday, May 5th at 9:30am PT / 12:30pm ET, we’ll be sharing new mobile ad innovations that we’ve been building. Check out the video below for a sneak peak with Jerry Dischler, VP of Product Management for AdWords. Register for the livestream here.
Article written by Rob Newton at http://ift.tt/1xJlli9The post Grab a front row seat at the AdWords livestream on Tuesday, May 5th appeared first on Public Wizard.
via Public Wizard http://ift.tt/1zsNaiA
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