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Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.Together, we’ve come a long way since this time last year:Our suite of app promotion tools are now driving real results, even as we’re piloting new
Article written by Rob Newton at http://ift.tt/1xJlli9The post Building for the next moment appeared first on Public Wizard.
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