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Friday, June 26, 2015
Thursday, June 25, 2015
Upgrade your URLs before July 1, 2015
Digital Marketing Post
We introduced Upgraded URLs in February to help you manage your landing page and tracking information separately, using the new final URL and tracking template fields. This new URL structure lets you track more insights into your ad performance, scale tracking updates across your account, and keep your ads running while making updates to your shared tracking templates.As a reminder, all advertisers will need to use Upgraded URLs in place of destination URLs starting on July 1, 2015. If you do not use tracking parameters in your destination URLs or only use auto-tagging, you can wait for the auto-upgrade starting
Article written by Rob NewtonThe post Upgrade your URLs before July 1, 2015 appeared first on Public Wizard.
via Public Wizard http://ift.tt/1RAq3pBBetter click quality on display ads improves the user and advertiser experience
Digital Marketing Post
Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we introduced confirmed
Article written by Rob NewtonThe post Better click quality on display ads improves the user and advertiser experience appeared first on Public Wizard.
via Public Wizard http://ift.tt/1eJymmUTuesday, June 23, 2015
Reaching consumers through the music they love: Introducing ads on Google Play Music
Digital Marketing Post
With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.At any moment in the day, Google Play Music has music for what people are doing – whether you’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just enjoy the
Article written by Rob NewtonThe post Reaching consumers through the music they love: Introducing ads on Google Play Music appeared first on Public Wizard.
via Public Wizard http://ift.tt/1de3I3eThursday, June 18, 2015
Wednesday, June 17, 2015
New benchmarks and key tools to help marketers measure cross-device conversions
Digital Marketing Post
Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of “micro-moments,” where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we’ve been investing in cross-device technologies for the last two years.Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are excited to share conversion uplift benchmarks across multiple
Article written by Rob NewtonThe post New benchmarks and key tools to help marketers measure cross-device conversions appeared first on Public Wizard.
via Public Wizard http://ift.tt/1LhlAGpTuesday, June 16, 2015
Reminder: Upgrade your URLs by July 1, 2015
Digital Marketing Post
In February, we announced Upgraded URLs – a faster and easier way to manage your URLs in AdWords. With Upgraded URLs, you’ll be able to manage your landing page and tracking information separately using the new final URL and tracking template fields. Check out this video to learn more about the benefits of Upgraded URLs.Starting on July 1st, all advertisers will need to start using Upgraded URLs in place of destination URLs. If you’ve already updated your URLs to Upgraded URLs, then you’re all set and no further action is required. If you haven’t upgraded yet, read on to find
Article written by Rob NewtonThe post Reminder: Upgrade your URLs by July 1, 2015 appeared first on Public Wizard.
via Public Wizard http://ift.tt/1HQLu4OMonday, June 8, 2015
2015 update to Google Shopping Feed Specification and Google Product Taxonomy
Digital Marketing Post
This year we’ve updated the Google Shopping Feed Specification together with our Google Product Taxonomy. The goal of these changes is to create a richer experience for customers searching for your products online and to simplify the process of providing information in your feed. Some of the updates require changes to your current product data that need to be implemented by September 15, 2015.Here’s what’s been updated:Google Shopping Feed SpecificationUnits & Quantity attributes are now available for the USWe tightened guiding principles around the ID Attribute and GTINsWe disentangled Apparel and Variants attributes and expanded the requirements to Brazil. This
Article written by Rob NewtonThe post 2015 update to Google Shopping Feed Specification and Google Product Taxonomy appeared first on Public Wizard.
via Public Wizard http://ift.tt/1dY9fweThursday, June 4, 2015
Introducing cross-account campaign management and reporting enhancements for manager accounts (MCC)
Digital Marketing Post
Designed with some of our most sophisticated advertisers in mind, an AdWords manager account is a powerful tool for monitoring and managing multiple accounts. To help save you time and provide more visibility into account performance, we’re introducing a number of exciting enhancements, including cross-account campaign management, powerful reporting tools, and improved account navigation.Manage your campaigns at scaleCreating reports and making quick changes to campaigns across multiple accounts can be incredibly time consuming. To help you manage and report on all of your campaigns at scale, from a single view, we’ve added a new “Campaigns” view to the manager account
Article written by Rob NewtonThe post Introducing cross-account campaign management and reporting enhancements for manager accounts (MCC) appeared first on Public Wizard.
via Public Wizard http://ift.tt/1KcNLYsHappy Birthday Brand Lift – We got you some new features
Digital Marketing Post
Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types. As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast.The good news is that while technology makes the consumer journey more fragmented, it also makes it easier to measure brand impact. At Google, it’s our mission to help you measure all of the moments that matter — from first impression to final conversion.That’s why
Article written by Rob NewtonThe post Happy Birthday Brand Lift – We got you some new features appeared first on Public Wizard.
via Public Wizard http://ift.tt/1H4hEcxWednesday, June 3, 2015
New insights launched to help marketers capture the micro-moment opportunity
Digital Marketing Post
Delivering relevant information to consumers – especially in moments of intent – sits at the very foundation of Google AdWords and our broader philosophy toward marketing and advertising. And as consumer behavior has shifted through the years, it’s always been Google’s objective to help marketers navigate the implications of those shifts. Our goal is that the current standards for relevance can be well understood and acted on.There’s no question that today we’re facing a consumer behavior shift that has huge implications for how brands should reach and engage customers – especially on mobile. Already, more Google searches take place on
Article written by Rob NewtonThe post New insights launched to help marketers capture the micro-moment opportunity appeared first on Public Wizard.
via Public Wizard http://ift.tt/1MmqtPlNew media partnerships and ad solutions for mobile app promotion
Digital Marketing Post
As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems. This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers. Transparent, open and reliable measurement solutionsFor app developers looking to drive installs and engagement, it’s critical to understand the effectiveness of various media partners and placements. That’s why we have been investing in solutions to help developers apply consistent measures across a fragmented ecosystem
Article written by Rob NewtonThe post New media partnerships and ad solutions for mobile app promotion appeared first on Public Wizard.
via Public Wizard http://ift.tt/1Mmqt1ITuesday, June 2, 2015
New insights launched to help marketers capture the micro-moment opportunity
Share our Feed
Delivering relevant information to consumers – especially in moments of intent – sits at the very foundation of Google AdWords and our broader philosophy toward marketing and advertising. And as consumer behavior has shifted through the years, it’s always been Google’s objective to help marketers navigate the implications of those shifts. Our goal is that the current standards for relevance can be well understood and acted on.There’s no question that today we’re facing a consumer behavior shift that has huge implications for how brands should reach and engage customers – especially on mobile. Already, more Google searches take place on
Article written by Rob Newton at http://ift.tt/1xJlli9The post New insights launched to help marketers capture the micro-moment opportunity appeared first on Public Wizard.
via Public Wizard http://ift.tt/1Q3DAKS
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