New benchmarks and key tools to help marketers measure cross-device conversions

Digital Marketing Post

Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of “micro-moments,” where people turn to the nearest device to solve an immediate need. Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we’ve been investing in cross-device technologies for the last two years.Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data. Today, we are excited to share conversion uplift benchmarks across multiple

Article written by Rob Newton

View the Full Article Here

The post New benchmarks and key tools to help marketers measure cross-device conversions appeared first on Public Wizard.

via Public Wizard http://ift.tt/1LhlAGp