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Delivering relevant information to consumers – especially in moments of intent – sits at the very foundation of Google AdWords and our broader philosophy toward marketing and advertising. And as consumer behavior has shifted through the years, it’s always been Google’s objective to help marketers navigate the implications of those shifts. Our goal is that the current standards for relevance can be well understood and acted on.There’s no question that today we’re facing a consumer behavior shift that has huge implications for how brands should reach and engage customers – especially on mobile. Already, more Google searches take place on
Article written by Rob Newton at http://ift.tt/1xJlli9The post New insights launched to help marketers capture the micro-moment opportunity appeared first on Public Wizard.
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