Search Ads on Google Play and new app promo tools roll out to advertisers and developers

Digital Marketing Post

People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store.That’s why we’re investing in

Article written by Rob Newton

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Easily update and validate ads with new enhancements to Merchant Center data feeds

Digital Marketing Post

Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you’ve got exactly what they’re looking for. To help you seamlessly update ads and quickly get products in front of new customers, today we’re excited to announce two data feed enhancements to Google Merchant Center — one that improves efficiencies for large retailers, and one that helps small retailers get on board more easily:Online product inventory feeds: a new feed type that lets you quickly update price, availability and sale price of your key products. This is

Article written by Rob Newton

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Introducing more powerful Dynamic Search Ads, built for your business

Digital Marketing Post

Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).Today, we’re excited to announce that DSA has been enhanced and retooled from the ground up, and is

Article written by Rob Newton

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See the future of video by looking behind you: Introducing 360 degree video ads

Digital Marketing Post

Video is already the most effective medium for connecting with consumers thanks to the power of sight, sound and motion. But what if there were a way to let people become even more immersed in your video ads? To help advertisers deliver richer experiences, we’re introducing 360 degree video ads on YouTube.360 degree video ads let you engage your audience in an entirely new way. Available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees –

Article written by Rob Newton

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Introducing Manufacturer Center – a tool to help brand manufacturers provide authoritative product information to online shoppers

Digital Marketing Post

With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience. Today we’re launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers enrich their product listings across Google to help shoppers make more informed buying decisions. Product data submitted to

Article written by Rob Newton

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Working Together to Filter Automated Data-Center Traffic

Digital Marketing Post

Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We’re happy to support this effort along with other industry leaders—Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, TubeMogul and Yahoo—and contribute our own data-center blacklist. As mentioned to Ad Age and in our recent call to action, we believe that if we work together we can raise the fraud-fighting bar for the whole industry.Data-center traffic is one of many types of non-human or illegitimate ad traffic. The newly shared blacklist identifies web robots

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Winning the shopping micro-moments

Digital Marketing Post

Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments.I-want-to-know: Giving immediate answers for every shopping needWe’re improving the mobile experience on Google to aid shoppers

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Get richer insights by measuring Display ads across apps and the web

Digital Marketing Post

People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites.Starting today, you can use Estimated Total Conversions to measure conversions that started on the web and finished in an app,1 or vice versa — for Display campaigns. It works whether the click and conversion occur on the same device or across two different ones. Learn more.For example, let’s say you’re a clothing retailer. Shoppers might click your Display ad for blue jeans on

Article written by Rob Newton

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Paid search Best Practices right in your inbox

Digital Marketing Post

We get it.  You’re busy.  Staying on top of your AdWords game is important, but there are only so many hours in the day (or week {or month}) to read guides and watch webinars.That’s why the Google Best Practices team put together a brand new newsletter.  It’ll be an email per month, and we’re designing it to take approximately three minutes to read in its entirety.  We want the insights and recommendations in it to be worth the time you put into reading it.  Even if it only takes three minutes to read, we want those to be three valuable

Article written by Rob Newton

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Miller Lite Tap the Future Business plan Competition is in Miami

Digital Marketing Post

Daymond John from “Shark Tank” and Miller Lite are coming to Miami to hear five teams of entrepreneurs pitch their business idea for a chance to win $20,000 for their business. The event, part of the Miller Lite Tap the Future business plan competition, will take place on July 7th 2015 at The Fillmore Miami Beach. The Miller Lite Tap the Future event is free, and people interested in watching the event can RSVP at MLTaptheFuture.com. In addition, three lucky audience members will be randomly selected to pitch their business on the spot. Daymond and the crew of judges will provide their expert advice and will award the best pitch a $500.

RSVP NOW

The Fillmore Miami Beach

1700 Washington Avenue

Miami Beach, Florida 33139

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