Digital Marketing Post
People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites.Starting today, you can use Estimated Total Conversions to measure conversions that started on the web and finished in an app,1 or vice versa — for Display campaigns. It works whether the click and conversion occur on the same device or across two different ones. Learn more.For example, let’s say you’re a clothing retailer. Shoppers might click your Display ad for blue jeans on
Article written by Rob NewtonThe post Get richer insights by measuring Display ads across apps and the web appeared first on Public Wizard.
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