Introducing Manufacturer Center – a tool to help brand manufacturers provide authoritative product information to online shoppers

Digital Marketing Post

With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries. And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience. Today we’re launching Google Manufacturer Center: a tool that helps brand manufacturers accurately represent their products to shoppers across google.com, Google Shopping and other Google services. By uploading authoritative product data to the tool, manufacturers enrich their product listings across Google to help shoppers make more informed buying decisions. Product data submitted to

Article written by Rob Newton

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