Digital Marketing Post
Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments.I-want-to-know: Giving immediate answers for every shopping needWe’re improving the mobile experience on Google to aid shoppers
Article written by Rob NewtonThe post Winning the shopping micro-moments appeared first on Public Wizard.
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