Digital Marketing Post
Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human ad requests. We’re happy to support this effort along with other industry leaders—Dstillery, Facebook, MediaMath, Quantcast, Rubicon Project, TubeMogul and Yahoo—and contribute our own data-center blacklist. As mentioned to Ad Age and in our recent call to action, we believe that if we work together we can raise the fraud-fighting bar for the whole industry.Data-center traffic is one of many types of non-human or illegitimate ad traffic. The newly shared blacklist identifies web robots
Article written by Rob NewtonThe post Working Together to Filter Automated Data-Center Traffic appeared first on Public Wizard.
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