Highlight a specific aspect of your products or services with structured snippet extensions

Digital Marketing Post

Earlier this year, we introduced dynamic structured snippets. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it’s highlighting a list of hotel amenities or top clothing brands, dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management.Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today we’re starting to roll

Article written by Rob Newton

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Beautiful New Designs for Full-Screen In-App Ads

Digital Marketing Post

Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats – also known as full-screen ads – that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand’s look and feel

Article written by Rob Newton

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Best Practices: Improve the performance of your DSA campaigns

Digital Marketing Post

Dynamic Search Ads are driving great results for businesses, and, as we announced last month, DSA is now more powerful than ever.As you reach all sorts of interested users via Dynamic Search Ads, we’ve created a Best Practices checklist to help you get the most out of DSA.  Beyond Keywords, a checklist for optimizing Dynamic Search Ads, is loaded with recommendations and tips, such as:Why you should create targeting groups based on user behaviorHow to exclude traffic you don’t want capturedWhich tactics to combine with DSA to improve performanceReview the checklist and start optimizing today.Want to stay on top of

Article written by Rob Newton

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Introducing automated extension for shopping ads (PLAs)

Digital Marketing Post

We’re constantly looking for ways to give thoughtful, relevant information as shoppers browse, compare and research during their I-Want-to-Know moments. At the same time, we want to help you differentiate your products and stand out on Google.Promotional text, an optional message added to your ad groups in AdWords, was part of our first efforts to do just that. We noticed many of you use promotional text to highlight special offers or free shipping, so today, we’re excited to introduce new automated extensions for shopping ads (PLAs).Automated extension for shopping adsThese new extensions are displayed alongside your shopping ads (PLAs) at

Article written by Rob Newton

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