Beautiful New Designs for Full-Screen In-App Ads

Digital Marketing Post

Nearly 60% of smartphone users expect their favorite apps to look visually appealing. We’ve always believed that in-app ads can enhance an app’s overall experience by being well designed. So today we’re announcing a completely new look for our interstitial in-app ad formats – also known as full-screen ads – that run on apps in the AdMob network and DoubleClick Ad Exchange. Inspired by Material Design, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand’s look and feel

Article written by Rob Newton

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