Enhancing the Google Display Network with new innovations

Digital Marketing Post

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.More

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Google Hotel Ads makes it easier for more hotels to participate

Digital Marketing Post

Over the past several months we’ve made improvements to hotel search across Google, to help travelers find information more quickly and to enable hotels to generate more qualified leads. As a continuation of these efforts, we’re announcing a few more changes to Hotel Ads on Google: broader availability for the Google Hotel Ads Commission program, an expansion of the Book on Google feature to more partners, and the inclusion of more amenity information within Google search. With these changes, we’ll be retiring the dedicated site for Hotel Finder this week, as users are now able to access the hotel information

Article written by Rob Newton

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Google forwarding numbers arrive in Canada

Digital Marketing Post

The ability to call a business is often critical in helping potential customers complete a purchase. In fact, 61% of mobile searchers say it’s extremely important to be able to call a business during the purchase phase of the shopping process.1 Measuring these phone calls to your business is essential for understanding the full value of Google search ads and making informed decisions for acquiring new customers. That’s why we’re excited to announce the launch of Google forwarding numbers in Canada.A “Call” button in a search ad on a mobile deviceCanada, say hello to Google forwarding numbersGoogle forwarding numbers are

Article written by Rob Newton

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New reporting columns for multi-channel advertisers

Digital Marketing Post

In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your display campaigns. Today, we introduced another important enhancement to AdWords – TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. Introducing new ad interaction columns As we add more campaign types into AdWords, we want to help you

Article written by Rob Newton

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The power of video meets the capabilities of AdWords – all TrueView campaigns now in AdWords

Digital Marketing Post

You know how you have to go to a special section within AdWords to create and manage your TrueView video campaigns? And jump back and forth when you want to report and optimize across all your campaigns? And you still can’t take advantage of AdWords bulk tools for your video campaigns? Well, good news, friends: those days are now over. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.With the simplicity of a single interface and a more consistent experience, AdWords makes it easier for you to optimize across campaign types. Plus, you can take advantage

Article written by Rob Newton

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Native Gmail ads arrive in AdWords for all advertisers

Digital Marketing Post

Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in AdWords.Rich and

Article written by Rob Newton

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