New reporting columns for multi-channel advertisers

Digital Marketing Post

In April, we introduced improvements that help multi-channel advertisers more easily manage reporting for specific campaign types. For example, if you want to see performance columns for Display, you can quickly filter your view to see only your display campaigns. Today, we introduced another important enhancement to AdWords – TrueView is joining Search, Shopping and Display campaigns within the core AdWords interface. Now we are adding three new reporting columns to make it easier to report across all of these campaign types. Introducing new ad interaction columns As we add more campaign types into AdWords, we want to help you

Article written by Rob Newton

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