Google Shopping best practice videos to help you reach more shoppers for the holidays

Digital Marketing Post

As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at Google Shopping, we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat.Earlier this year, we shared Google for Retail, our online hub for businesses of all sizes to get

Article written by Rob Newton

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Seize holiday shopping moments with new tools and insights

Digital Marketing Post

This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments.Optimize your shopping bids with remarketing listsWe’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping

Article written by Rob Newton

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What are people shopping for near your stores — and across America?

Digital Marketing Post

Today we’re launching the beta of our new Shopping Insights tool, another step towards helping retailers connect with consumers in moments that matter, by making data about shopping habits and preferences more accessible.Shopping Insights shows the products people are searching for across cities, time and devices. While 87% of shopping research happens online, 92% of goods are still sold in retail stores. By better understanding user’s shopping intent online, retailers can make more informed local merchandising and marketing decisions for their stores.The Shopping Insights tool estimates popularity and trends for a given product by aggregating keyword data from the millions

Article written by Rob Newton

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