Digital Marketing Post
This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments.Optimize your shopping bids with remarketing listsWe’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping
Article written by Rob NewtonThe post Seize holiday shopping moments with new tools and insights appeared first on Public Wizard.
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