How to win on Black Friday: insights into store traffic trends

Digital Marketing Post

This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless moments throughout the day. This is especially true as shoppers head into stores for one of the biggest shopping weeks of the year. In fact, mobile searches per user were 11% higher in electronics stores and 8% higher in department stores on Black Friday last year compared to other weekends during the holiday season.1To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during

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Introducing Google Compare for U.S. mortgages

Digital Marketing Post

Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understand and compare their options online. That’s why we added a mortgage calculator to organic search earlier this year. Yet nearly 1 in 2 borrowers still don’t shop around for their mortgage and often feel like they don’t have enough information to make an educated choice.1 To help them make confident, more informed financial decisions, we’re introducing the newest addition to our suite of Google Compare products: mortgages, which we announced earlier this year and is now

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Appy holidays: ‘Tis the season of downloads, make sure your app is part of this seasons’ activities

Digital Marketing Post

The holiday season is around the corner and it’s a time of opportunity for app marketers — more people will be shopping on their mobile devices in shopping moments, and phone sales generally go through the roof on and around Christmas Day. Millions of apps will be downloaded as people customize their new devices. Shopping also doesn’t end after Christmas passes — the post-holiday season is enormous, with 58% of holiday shoppers planning on taking advantage of post-holiday sales and promotions.1Top Tips for an Appy HolidayFor app marketers, the pre and post-holiday bump in traffic and purchases is a gift

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Avoid Post-Turkey Crowds and Shop YouTube’s Awesome Stuff Week Gift Grab

Digital Marketing Post

Watchtime for product review videos on YouTube has grown more than 20% in just the past month as shoppers turn to video to research products before the holidays.1 In fact, one in every four shoppers say online videos are their go-to source for gift ideas.2 This week, one of the biggest shopping weeks of the year, we’re helping consumers discover the best products to grab with our third Awesome Stuff Week, Gift Grab.Creators such as Lamarr Wilson, Unbox Therapy, Feast of Fiction, Erica Griffin and Hot Pepper Gaming, will share their take on the top trending toys, video games, consumer

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Google Helps You Shop Between Holiday Cooking and Tree Trimming

Digital Marketing Post

This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments.1 To help shoppers more easily discover, browse and buy on mobile this holiday season, we’ve redesigned Google Shopping to be incredibly fast, seamless, and intuitive.Here’s a look at what’s new:Helping shoppers narrow down optionsShoppers often don’t know the exact product they’re interested in — forty-percent of shopping searches are on broad terms — so they turn to search to discover and explore.2 With the new mobile redesign, if a shopper searches for droids, we’ll show the most commonly searched categories to help her narrow down

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DJing is not limited

DJing is not limited to Hip Hop and EDM.. Rock On! http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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This was the face wh

This was the face when they were still pressing vinyl not I'm sure there will be tears in our eyes when this happens. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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The Google Display Network ups its commitment to viewability

Digital Marketing Post

For years, brand advertisers have been looking for ways to ensure their online ads are seen. This can be difficult — 56% of all display ads and 46% of all video ads aren’t viewable because they’re below the fold, scrolled out of view, or in a background tab. For several years, we’ve been working to help advertisers address this challenge and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard.All CPM campaigns are now viewable CPM campaigns As we announced

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You don't play vinyl

You don't play vinyl? Thats unfortunate. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Capture more holiday traffic with click share for Google Shopping

Digital Marketing Post

More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we’re launching click share to better help you identify when you’re missing out on traffic. Click share is a new metric that shows the percentage of total possible clicks received by your Shopping ads.Click share metric for product groupsLet’s walk through an example of how to use click share to identify product groups with potential for more traffic to ensure your ads show prominently enough to maximize traffic to your site on Black Friday. First, add

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Drive sales and app downloads with video this holiday season

Digital Marketing Post

The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves. Across a wide range of brands and categories, we’re seeing the power of TrueView video for driving consumer intent in addition to driving awareness. In a recent analysis of TrueView campaigns, 57% of campaigns saw lift in consideration and 24% saw a lift in favorability. Plus, 35% of campaigns saw a lift in purchase intent.1Video

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If you don't believe

If you don't believe so ask your girlfriend. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Sometimes a request

Sometimes a request must be played. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Caption This! http:

Caption This! http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Does anyone want to

Does anyone want to donate us one of these? http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC)

Digital Marketing Post

From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.Access your data with a single linkYou can now link your Google Analytics or Google Analytics Premium account directly to your AdWords manager account using the new setup wizard in AdWords under Account Settings. This streamlined workflow for linking accounts eliminates the need to link each

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Let us feast on fine

Let us feast on fine vinyl. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Magdalena is the tru

Magdalena is the truth. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Keep digging the cra

Keep digging the crates for new music. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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New tools and insights to optimize your Shopping campaigns this holiday

Digital Marketing Post

Last month, we shared our 2015 holiday trends on how shoppers are preparing to shop early and throughout the holiday season. Though Black Friday and Cyber Monday remain key traffic drivers, mobile will make every day a shopping day. As a retailer, you’ll want to prepare your budgets and campaigns for peak traffic drivers but also optimize to reach shoppers throughout the holiday season.To help you quickly analyze your Shopping campaigns and make the right adjustments, we’re launching a few new features just in time for the holidays:Identify which product groups to optimize firstA product groups tab view at the

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Just Keep Playing th

Just Keep Playing the Records -Jimi Hendrix http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Please tag a friend

Please tag a friend who needs to see the message. Your support team is here. 'Look stop going up to the DJ booth and making requests. You're embarrassing me.' http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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There are pros and c

There are pros and cons to everything. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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A Little bit of wine

A Little bit of wine and vinyl go hand-in-hand. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #vinyl #wine by mywaydj

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Whats your tune for

Whats your tune for the weekend? http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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Babe I think we need

Babe I think we need a bigger room for the records. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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'I attended too many

'I attended too many EDM concerts' said no one ever. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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We promise we aren't

We promise we aren't haters but this does look about right. Steve Aoki is the true Cake Boss. http://mywaydj.com #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #club #crowdcontrol #djmusic #aoki #hilarious #songs #steveaoki by mywaydj

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Hello by Adele taps

Hello by Adele taps into the should of could of would of part of relationships as she has flashbacks on her relationship now that she no longer has her love she leaves him messages of Hello from the other side. Check out the music video now on MyWayDJ. - TINY http://ift.tt/1M6mIiX #djlife #DJ #DJBooth #music #turntables #CDJ #MyWayDJ #DJLifestyle #Instagood #Igers #instamood #turntablism #mixing #mix #djmix #audio #marketing #publicity #mixes #djmixes #djs #djing #radio #adele #crowdcontrol #djmusic #singles #records #songs #nowplaying by mywaydj

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