Digital Marketing Post
The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves. Across a wide range of brands and categories, we’re seeing the power of TrueView video for driving consumer intent in addition to driving awareness. In a recent analysis of TrueView campaigns, 57% of campaigns saw lift in consideration and 24% saw a lift in favorability. Plus, 35% of campaigns saw a lift in purchase intent.1Video
Article written by Rob NewtonThe post Drive sales and app downloads with video this holiday season appeared first on Public Wizard.
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