How to win on Black Friday: insights into store traffic trends

Digital Marketing Post

This holiday season, shoppers will turn to their most important shopping assistant — their smartphone — to research, browse and compare products in countless moments throughout the day. This is especially true as shoppers head into stores for one of the biggest shopping weeks of the year. In fact, mobile searches per user were 11% higher in electronics stores and 8% higher in department stores on Black Friday last year compared to other weekends during the holiday season.1To help you understand where shoppers will be and what to expect, we looked at foot traffic patterns in stores across the U.S. during

Article written by Rob Newton

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