Digital Marketing Post
Last month, we shared our 2015 holiday trends on how shoppers are preparing to shop early and throughout the holiday season. Though Black Friday and Cyber Monday remain key traffic drivers, mobile will make every day a shopping day. As a retailer, you’ll want to prepare your budgets and campaigns for peak traffic drivers but also optimize to reach shoppers throughout the holiday season.To help you quickly analyze your Shopping campaigns and make the right adjustments, we’re launching a few new features just in time for the holidays:Identify which product groups to optimize firstA product groups tab view at the
Article written by Rob NewtonThe post New tools and insights to optimize your Shopping campaigns this holiday appeared first on Public Wizard.
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