Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC)

Digital Marketing Post

From monitoring account performance at scale to making cross-account campaign changes, manager accounts help many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.Access your data with a single linkYou can now link your Google Analytics or Google Analytics Premium account directly to your AdWords manager account using the new setup wizard in AdWords under Account Settings. This streamlined workflow for linking accounts eliminates the need to link each

Article written by Rob Newton

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