Use Smart Goals, powered by Google Analytics, to optimize in AdWords

Digital Marketing Post

To advertise smart, you have to measure smart.  And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring their website conversions, using either AdWords Conversion Tracking or imported Google Analytics Ecommerce transactions.  Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.However, hundreds of thousands of small and medium businesses aren’t measuring their website conversions today.  Some businesses may not have a way for

Article written by Rob Newton

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Get deeper insight into your automated bidding performance

Digital Marketing Post

Understanding how your automated bid strategies are performing is easy if you know where to look. With three new reporting features now available, you can gain transparency into your bidding and save time troubleshooting issues that may be impacting performance.Know what’s going on under the hood of your biddingWhile automated bidding saves advertisers hours per week while optimizing bids at scale for every auction, it’s still important to keep an eye on your bid strategies and know when they need steering. New status annotations enhance bid strategy statuses with additional insight to help you decide if and how to take

Article written by Rob Newton

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Introducing new interactive ads to drive app installs

Digital Marketing Post

Developers are constantly looking for new ways to bring users to their apps. But because people’s attention on mobile is becoming shorter and more intent-rich, finding engaged users of your app is an ongoing challenge — both before and after an install. In fact, we found that one in four installed apps is never even used. We’ve focused our efforts on offering developers advertising tools that engage users and showcase an app at its best. We recently redesigned one of our in-app ad formats, and are building on our desire to create beautiful app ad experiences. That’s why today we’re introducing

Article written by Rob Newton

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