Digital Marketing Post
To advertise smart, you have to measure smart. And a key metric for almost any business is conversions, also known as “that moment when users do the thing that you want them to do.” Many AdWords advertisers are already measuring their website conversions, using either AdWords Conversion Tracking or imported Google Analytics Ecommerce transactions. Measuring actual conversions is ideal, because it allows you to optimize your bids, your ads and your website with a clear goal in mind.However, hundreds of thousands of small and medium businesses aren’t measuring their website conversions today. Some businesses may not have a way for
Article written by Rob NewtonThe post Use Smart Goals, powered by Google Analytics, to optimize in AdWords appeared first on Public Wizard.
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