Thursday, January 21, 2016

How we fought bad ads in 2015


Digital Marketing Post

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web—like news sites or mobile apps—free.But some ads are just plain bad—like ads that carry malware, cover up content you’re trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. That’s why we have a strict set of policies for the kinds of ads businesses can run with Google—and why we’ve invested in sophisticated technology

Article written by Rob Newton

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