Test with confidence using campaign drafts and experiments

Digital Marketing Post

Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business.Use drafts to stage your changesDrafts let you prepare and review multiple changes to an existing campaign before implementing them. For example, let’s say you want to increase mobile bids for ad groups with strong mobile conversion rates. You can create a

Article written by Rob Newton

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Booting the bots: New botnet protections across our ads systems

Digital Marketing Post

Keeping fake traffic that originates from infected computers (aka “botnets”) out of our ads systems has been a priority since we launched, and over the years we’ve worked hard to put in place extensive technology checks and filters to safeguard against this type of traffic.Today we’re further reinforcing our existing botnet defenses across our ad systems through a new feature that automates the filtering of traffic from three of the top ad fraud botnets, amongst those we are monitoring and defending against. One of the key benefits of this new feature is that it is resilient to possible changes to

Article written by Rob Newton

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The post Booting the bots: New botnet protections across our ads systems appeared first on Public Wizard.

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