Test with confidence using campaign drafts and experiments

Digital Marketing Post

Have you ever wanted to make changes to your AdWords campaigns, but wanted to understand whether those changes will help you reach your business goals? Over the next few weeks, we’re rolling out campaign drafts and experiments to help you test changes to your campaigns, easily measure results, and apply the changes that are working well for your business.Use drafts to stage your changesDrafts let you prepare and review multiple changes to an existing campaign before implementing them. For example, let’s say you want to increase mobile bids for ad groups with strong mobile conversion rates. You can create a

Article written by Rob Newton

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