Best Practices: A new guide to entering international markets with AdWords

Digital Marketing Post

It’s possible to connect across the globe in an instant. Expanding your business to new countries unlocks new opportunities and challenges for your AdWords account.We’ve published a new guide to help advertisers go global. This resource offers best practices on exporting your AdWords advertising to new countries, covering topics such as:Discovering your opportunities abroadConnecting with the locals Setting up your account for international optimizations Using automation to scale your coverageBy understanding how you can prime your AdWords campaigns for new markets, you can expand your account effectively and take your business worldwide.Want to stay on top of even more Best

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Rev up the car shopping experience with Automotive ads

Digital Marketing Post

The way people shop for cars has changed. The days of going from dealership to dealership are over. People now turn to their smartphones in critical auto shopping moments to research models, find deals, and get real-time advice. In fact, 1 out of every 2 automotive searches on Google, like those for make and model, occur on smartphones1 – up 51% year over year.2 To help you reach these auto shoppers with the most relevant and useful experience in those critical micro-moments, we’ve fully rolled out Model Automotive ads, a new mobile ad format now available to all OEM automotive advertisers

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Redesigning AdWords for marketing in a mobile-first world

Digital Marketing Post

Since introducing AdWords 15 years ago, we’ve seen a fundamental change in the way people find what they want, when they want it. We now use multiple devices throughout the day, and watch more videos and visit more websites and apps than ever before. Today, more Google searches take place on smartphones than on computers, globally.The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile. In these micro-moments, consumers expect ads to be helpful and relevant – whether that’s showing product details, directions to the nearest store, a

Article written by Rob Newton

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Introducing the Google Analytics 360 Suite

Digital Marketing Post

An enterprise-class solution for a multi-screen worldOur lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, today’s consumers decide what to do, where to go, and what to buy.If you’re in marketing or analytics, you know this consumer behavior brings new opportunities to reach your customer in the right moment with the right message. At the same time, it’s harder than ever to get a complete view of the consumer journey and then make

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New ad formats and targeting to find, keep and monetize high-quality gamers

Digital Marketing Post

When mobile users are looking for entertainment they often turn to gaming apps. In 2015, an estimated 41% of all apps downloaded were games.1 However, while a user may be excited about downloading an app, it can soon be forgotten; studies have shown that 1 in 4 installed apps are never used.For game developers, building a successful business has often depended on an approach of acquiring as many users as possible, then trying to keep them engaged in the game as their interest wanes. While volume is important, it’s more important to find the right kind of user, who’ll open

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Increase customer activation and retention with easy app engagement

Digital Marketing Post

We’ve all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users in those relevant moments is extremely powerful, and with our latest launch of bulk IDFA/advertising ID upload in AdWords, we’ve made it easier than ever.Being present in context when a consumer needs you is crucial. For example, 91% of smartphone users reach for their phone to get ideas while doing a task – and that’s when you want your app to

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Finding your audience with Google display and video ads

Digital Marketing Post

People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver

Article written by Rob Newton

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