Monday, March 7, 2016

Increase customer activation and retention with easy app engagement


Digital Marketing Post

We’ve all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users in those relevant moments is extremely powerful, and with our latest launch of bulk IDFA/advertising ID upload in AdWords, we’ve made it easier than ever.Being present in context when a consumer needs you is crucial. For example, 91% of smartphone users reach for their phone to get ideas while doing a task – and that’s when you want your app to

Article written by Rob Newton

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