New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format

Digital Marketing Post

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you’re already running Shopping campaigns or you’re

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Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

Digital Marketing Post

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.Given the succinct nature of

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Join us as we announce the latest Ads and Analytics innovations on May 24th

Digital Marketing Post Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations.Sign Up HereWe live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People are attached to their phones, tapping and swiping their way through places to go, stuff to buy, and things to do. This presents a tremendous opportunity for marketers to connect with customers in more meaningful, relevant ways. And Google Article written by Rob Newton View the Full Article Here The post Join us as we announce the latest Ads and Analytics innovations on May 24th appeared first on Public Wizard. via Public Wizard http://ift.tt/22NPEAR

Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud

Digital Marketing Post Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% – happen offline. Thanks to our new integration with Oracle Data Cloud – a leader in the emerging Data as a Service (DaaS) industry that measures the sales impact of digital media Article written by Rob Newton View the Full Article Here The post Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud appeared first on Public Wizard. via Public Wizard http://ift.tt/1Qk5GLM

Google Manufacturer Center helps brands find and convert new customers

Digital Marketing Post

Google provides consumers around the world with the answers they need to find, review, and buy the products they’re looking for. Last year, we announced Google Manufacturer Center, a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services. By uploading complete and accurate product data into Manufacturer Center, brands increase their chances of standing out in a crowded marketplace — and ultimately get more of their products in the hands of consumers. Today, we’ll shine a light on three manufacturers who have boosted results with Manufacturer Center, and highlight new partners

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More defenses roll out to thwart Clickjacking

Digital Marketing Post

At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats. Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy. Recently we identified “Clickjacking” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of

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No products left out with new Shopping product insights

Digital Marketing Post

With winter sales coming to an end and spring finally upon us, now is the perfect time to clean the clutter and ensure all of your products are live in your Shopping campaigns. Approved and ready to serve products are essential for great performance. In fact, 12% of top-clicked products for all advertisers in 2016 are currently not being advertised because they are disapproved or out of stock. Ensure that all the products in your inventory are ready to go using new product status and effective max CPC reporting.More insights in the Products tab Now you can easily spot the

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Making the Most of Display Advertising – Google Best Practices

Digital Marketing Post

Today, people have higher expectations of ads than ever. It’s never been more important to tailor messages to the right people at the right moment as they engage in blogs, news sites and more across the web.We’ve put together a new guide, Making the Most of Display Advertising, to help you deliver relevant ads and efficient results on the Google Display Network. The guide touches on topics such as:Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your

Article written by Rob Newton

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