Digital Marketing Post Measuring the impact of online video is something of a passion for us at Google. It’s been three years since we unveiled Brand Lift for YouTube and brands have seen great success. But the last piece of the puzzle has been how does online video drive offline sales? This is particularly true for consumer packaged goods (CPG) companies, for which the vast majority of sales – over 90% – happen offline. Thanks to our new integration with Oracle Data Cloud – a leader in the emerging Data as a Service (DaaS) industry that measures the sales impact of digital media Article written by Rob Newton View the Full Article Here The post Showing how YouTube ads drive sales for CPG brands with Oracle Data Cloud appeared first on Public Wizard. via Public Wizard http://ift.tt/1Qk5GLM
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