2016 update to Google Shopping Products Feed Specification

Digital Marketing Post

Today, we’re announcing updates to the Google Shopping Products Feed Specification. The specification is your resource for understanding what information Google needs about your products to run Shopping ads. Each year, we make updates with the goal of creating better experiences for users searching for your products online.Some of the updates require changes to your current product data that need to be implemented by September 1st, 2016 and February 14th, 2017, respectively.Here’s an overview of this year’s updates:‘Unit Pricing’ will be made available for all markets and applicable categories to ensure consistency in the way prices are displayed. This means,

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Ads and analytics innovations for a mobile-first world

Digital Marketing Post

The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role smartphones play in their lives, they used phrases like “attached to my hip”, “butler” and “lifeline.” Smartphones have become the companion that people turn to in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the

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Google Ads & Analytics Innovations Keynote

Digital Marketing Post

Welcome to the Google Performance Summit livestream! Tune in at 9AM PT/12PM ET to hear Google’s latest mobile-first innovations, the moment they’re announced. Join the conversation at #GoogleSummit.

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Driving Mobile App Downloads and Engagement – Google Best Practices

Digital Marketing Post

In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their loyalty, and drive long term value.By now, you’ve probably had the chance to hear about some new ads & analytics announcements at Google I/O designed to make it easier for developers and marketers to find more of the right users for their apps across all of Google. Things like:Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, andA new analytics platform called

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At Google I/O, new features to find the right users for your app

Digital Marketing Post

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year — and thanks to Universal App Campaigns — we’ve more than doubled the volume of app installs driven by ads, and to date we’ve delivered more than 2 billion downloads to developers. Today at Google I/O, we’re announcing multiple improvements to Universal App

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New ways to be there and be useful for mobile shoppers

Digital Marketing Post

It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail purchases in the US happen on mobile.1 And it’s not just the purchases themselves. It’s the explosion of ‘I-need-some-ideas,’ ‘which-one’s-best?’ and ‘I-want-to-buy-it’ micro-moments happening on Google that lead to those purchases. In fact, mobile shopping searches on Google have increased by 30% in the last year.2Retailers have asked us to help make it easier for them to be there and be useful during these mobile moments. Here’s what we’ve been working on:Introducing shopping ads on

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Move beyond last click attribution in AdWords

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People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released the Attribution Modeling Tool in AdWords to share insights about how users interact with your ads. Later this month, you’ll be able to integrate the attribution model of your choice with your conversion data and bidding.For each conversion type, use a simple drop-down menu in Conversion settings to select one of six different attribution models — last click, first

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Preventing accidental clicks for a better mobile ads experience

Digital Marketing Post

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad — heck, you didn’t even have time to see what it was for — but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads.Over the last four years, we’ve introduced a

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