Digital Marketing Post
The shift to mobile is no longer a change on the horizon. It’s here. Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, we’re seeing more than half of all web traffic now coming from smartphones and tablets. When we asked people to describe the role smartphones play in their lives, they used phrases like “attached to my hip”, “butler” and “lifeline.” Smartphones have become the companion that people turn to in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the
Article written by Rob NewtonThe post Ads and analytics innovations for a mobile-first world appeared first on Public Wizard.
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