At Google I/O, new features to find the right users for your app

Digital Marketing Post

Last year at Google I/O, we shared our mission to make app growth easier with the launch of Universal App Campaigns – one simple campaign that surfaces apps to billions of consumers who use Google Play, Search, YouTube, and more. It’s working, and more people are discovering apps on Google than ever before. Over the past year — and thanks to Universal App Campaigns — we’ve more than doubled the volume of app installs driven by ads, and to date we’ve delivered more than 2 billion downloads to developers. Today at Google I/O, we’re announcing multiple improvements to Universal App

Article written by Rob Newton

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