Digital Marketing Post
In today’s crowded market for mobile apps, it’s more important than ever to be able to attract the right users to your app, gain their loyalty, and drive long term value.By now, you’ve probably had the chance to hear about some new ads & analytics announcements at Google I/O designed to make it easier for developers and marketers to find more of the right users for their apps across all of Google. Things like:Improvements to our Universal App Campaigns: expanding beyond Android into iOS and optimizing beyond CPI for user value and in app conversions, andA new analytics platform called
Article written by Rob NewtonThe post Driving Mobile App Downloads and Engagement – Google Best Practices appeared first on Public Wizard.
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