Move beyond last click attribution in AdWords

Digital Marketing Post

People often see many ads across different devices before making a purchase, booking a flight, or signing up for an account. Because of this, advertisers know that last click attribution may not always tell the full story. In 2014, we released the Attribution Modeling Tool in AdWords to share insights about how users interact with your ads. Later this month, you’ll be able to integrate the attribution model of your choice with your conversion data and bidding.For each conversion type, use a simple drop-down menu in Conversion settings to select one of six different attribution models — last click, first

Article written by Rob Newton

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