New ways to be there and be useful for mobile shoppers

Digital Marketing Post

It comes as little surprise to many of us, but mobile’s share of online retail purchases continues to grow. In 2016, 34% of online retail purchases in the US happen on mobile.1 And it’s not just the purchases themselves. It’s the explosion of ‘I-need-some-ideas,’ ‘which-one’s-best?’ and ‘I-want-to-buy-it’ micro-moments happening on Google that lead to those purchases. In fact, mobile shopping searches on Google have increased by 30% in the last year.2Retailers have asked us to help make it easier for them to be there and be useful during these mobile moments. Here’s what we’ve been working on:Introducing shopping ads on

Article written by Rob Newton

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