Friday, May 6, 2016

Preventing accidental clicks for a better mobile ads experience


Digital Marketing Post

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad — heck, you didn’t even have time to see what it was for — but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads.Over the last four years, we’ve introduced a

Article written by Rob Newton

View the Full Article Here

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