Press Play on TrueView Video Ads for Performance – Google Best Practices

Digital Marketing Post

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize TrueView ads to support your performance goals. It touches on topics such as:Understanding TrueView ads and how to measure success Capturing attention with compelling TrueView ads Reaching highly-qualified audiences with YouTube Tracking and optimizing video ads Check out these TrueView video ads

Article written by Rob Newton

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It’s Now Easier than Ever to Find the Right Google Partner

Digital Marketing Post

Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge.Since then, we received a number of requests from our Partners asking for a way to further differentiate themselves. Today, we’re excited to share the addition of Google Partner specializations.The new feature is embedded into the Google Partner badge and designed to help businesses identify the right Partner for their specific business needs.Partners can earn specializations

Article written by Rob Newton

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Re-engage your loyal customers with Customer Match for Shopping

Digital Marketing Post

Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers as they shop on Google. Today we’re announcing Customer Match for Shopping, a new opportunity to focus campaigns on your highest-value audiences – your previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Already available on Search, Gmail, and YouTube, we’re announcing the launch of Customer Match for Shopping ads. Customer Match for Shopping allows you to upload a list

Article written by Rob Newton

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6 Online Video Insights from comScore to Inform Your 2017 Media Plan

Digital Marketing Post

As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference?If online video is your audience’s priority, it should be your media plan’s priority, too. We dug into the recent study and came up with six things to keep in mind about this changing audience as you develop your 2017 plan:1. They Prefer Online Video Platforms to

Article written by Rob Newton

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Introducing YouTube Director: A suite of video ad creation products for businesses

Digital Marketing Post

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.But we know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.Make a video

Article written by Rob Newton

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To Viewability and Beyond: Active View coming to TrueView

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Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That’s why we’ve been so focused on improving viewability measurement. We’ve spent the last several years investing in our Active View technology, which measures whether or not an ad was able to be seen. Active View makes viewability measurement effortless and free. Over the next few weeks, Active View will become available for all YouTube in-stream inventory, including TrueView, whether bought through Google AdWords or DoubleClick Bid Manager.Viewability on YouTube As the place people choose to watch video, YouTube has an industry-leading average viewability

Article written by Rob Newton

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Introducing AdWords Conversion Import for Salesforce

Digital Marketing Post

For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be a difficult task. Often, they have to make important decisions based on aggregated data from different sources or no data at all, making it difficult to understand the true value of their AdWords campaigns.That’s why we’re introducing AdWords Conversion Import for Salesforce. AdWords Conversion Import for Salesforce measures the value of your offline conversions that result from online AdWords clicks, without the need to reconcile your AdWords and customer relationship management (CRM) data manually.How it

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