Digital Marketing Post
As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference?If online video is your audience’s priority, it should be your media plan’s priority, too. We dug into the recent study and came up with six things to keep in mind about this changing audience as you develop your 2017 plan:1. They Prefer Online Video Platforms to
Article written by Rob NewtonThe post 6 Online Video Insights from comScore to Inform Your 2017 Media Plan appeared first on Public Wizard.
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