Re-engage your loyal customers with Customer Match for Shopping

Digital Marketing Post

Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers as they shop on Google. Today we’re announcing Customer Match for Shopping, a new opportunity to focus campaigns on your highest-value audiences – your previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Already available on Search, Gmail, and YouTube, we’re announcing the launch of Customer Match for Shopping ads. Customer Match for Shopping allows you to upload a list

Article written by Rob Newton

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