Automatically counting cross-device conversions for a more accurate and complete view of performance

Digital Marketing Post

While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the day. In fact, 61% of internet users and over 80% of online millennials start shopping on one device but continue or finish on a different one.1 We introduced cross-device conversions three years ago to help marketers fully measure multi-device consumer journeys that start with an ad click on one device or browser and end with a conversion on another. Last year, we also made cross-device conversions more actionable by allowing them to be

Article written by Rob Newton

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