Measure the true value of calls with imported call conversions

Digital Marketing Post

Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs of slowing down. In fact, calls to U.S. businesses from smartphones are predicted to reach nearly 162 billion by 2019, a 73% increase from 2015.1Even though calls are a major source of conversions for many businesses, it can be challenging to measure a consumer journey that starts online from a search ad and ends with an offline conversation. Today, we’re announcing imported call conversions to help advertisers attribute revenue from phone calls back to their

Article written by Rob Newton

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