Digital Marketing Post
Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three new reports in the Attribution section of AdWords to provide deeper insight into device usage along the full search conversion path.Devices — see how much cross-device activity is happening in your AdWords accountAssisting Devices — inform your device bid adjustments by learning how often different
Article written by Rob NewtonThe post New cross-device attribution reports and benchmarks appeared first on Public Wizard.
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