Digital Marketing Post
Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords, ads and campaigns were the most effective. The original conversion measurement metric was very basic – simply reporting whether an ad click led to any type of action on your site. That outdated metric is called “Converted clicks” in AdWords today.In the 15 years since the introduction of conversion tracking, multiple improvements have been made to measuring and attributing conversions.
Article written by Rob NewtonThe post Simplifying conversion measurement: saying goodbye to "Converted clicks" appeared first on Public Wizard.
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