Search audience ad innovations see strong momentum

Digital Marketing Post

Consumer expectations for immediacy and relevance are higher than ever, and successful brands are those that connect with consumers in those critical moments — the I-want-to-know, I-want-to-go, I-want-to-buy moments. Based on our deep understanding of intent and context, we’ve built products like remarketing lists for search ads (RLSA) and Customer Match to help you be there and be relevant in those moments. Today, at SMX East in New York City, I’ll be sharing new insight into these ad innovations.RLSA gets even betterRLSA makes it easy to connect with customers who are already familiar with your business by allowing you to

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New digital innovations to close the loop for advertisers

Digital Marketing Post

Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.However your audience engages, only Google has the scale and the tools to help you reach people in the moments that truly matter and measure impact across devices and channels.I look forward to sharing several new

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Google delivers new app and video ad innovations for the mobile-first world

Digital Marketing Post

When I started at Google 13 years ago, I was an ad tech engineer building products based on the idea that an online ad is only effective if it leads to a click and a purchase. It sounded simple at the time, but it’s revolutionized the way brands connect with consumers.Today, our industry is adjusting to another revolution, and it’s all thanks to the tiny device we carry with us everywhere we go – our phones. Throughout the day, when we want to go somewhere, watch something, or buy something, we reach for our mobile devices for help, whether it’s

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Expanded text ads: more time to test and iterate

Digital Marketing Post

Earlier this year, we introduced expanded text ads so advertisers can provide more information about your business right in your search ad. While many have seen great results with the new, longer ad format, some advertisers are still learning how to use it effectively.To make sure you have ample time to test and iterate your expanded text ads for the holidays, we are giving advertisers more time to upgrade your creatives.You now have until January 31, 2017, to make the transition to expanded text ads (instead of the original date of October 26, 2016). This means starting on January 31,

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Gearing up for the holidays: how big brands plan to reach shoppers this year

Digital Marketing Post

Mobile has forever changed the way people shop. A shopper’s smartphone is there for them anytime, anywhere in countless micro-moments. The question for retailers is: are you prepared to meet these shoppers in the moments that matter most?Learn how best in class retailers are looking to be there and be useful to shoppers no matter where they’re discovering, researching or purchasing.Best BuyFor much of Best Buy’s 50-year history, what its customer really cared about was “Do you have the product and is it at the right price?” But today, customers want to know much more than that. They want to

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Fine-tuning the layout of search ads on Google Play

Digital Marketing Post

Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books.We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install. It’s one of several platforms, alongside YouTube, Google.com and the Google Display Network, where developers can introduce your apps to high quality users. Developers all around the world, like GrubHub, have seen tremendous success in terms of reach and

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Track your goals with campaign groups and performance targets

Digital Marketing Post

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for you to track and forecast the performance of these campaigns against your advertising goals, we’re introducing campaign groups and performance targets.Create a campaign groupYou can now package AdWords campaigns (including Video, Display, Search, and Shopping campaigns) into a single campaign group. For our holiday example, set up your YouTube and

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Shop the Look on Google

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Ninety percent of smartphone users say they aren’t absolutely sure of the specific brand they want to buy when they begin shopping1 and nearly half of US readers consult blogs to find new trends and ideas2. To help people discover and explore products and brands in these I-need-some ideas moments, we’ve been focused on building ads experiences, such as Showcase Shopping ads and Shopping ads on image search, that drive discovery.Last week, we launched a unique Fashion Week experiment which enables people to explore the world of fashion and shop products directly from curated, inspirational images on google.com. This week

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