Wednesday, September 7, 2016

Fine-tuning the layout of search ads on Google Play


Digital Marketing Post

Google Play reaches more than a billion people on Android devices in over 190 countries — providing a platform for consumers to find the coolest new apps and enjoy the latest music, movies, and books.We introduced search ads on Google Play last year to improve app discovery and help developers reach users right when they’re looking for new apps to install. It’s one of several platforms, alongside YouTube, Google.com and the Google Display Network, where developers can introduce your apps to high quality users. Developers all around the world, like GrubHub, have seen tremendous success in terms of reach and

Article written by Charissa Yee

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