The Year of the Supershopper

Digital Marketing Post

We all have that friend – the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it?Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more informed and more efficient than ever before – they’ve transformed into supershoppers seemingly overnight.But what defines supershoppers? And what does this mean for retailers trying to win them over this holiday

Article written by Charissa Yee

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Click-to-message ads bring a new and easy way to talk to customers

Digital Marketing Post

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2In the coming weeks, we’re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads.

Article written by Charissa Yee

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Google Shopping partners with ecommerce platforms to make selling online easier than ever this holiday season

Digital Marketing Post

When it comes to attracting customers over the busy holiday season, showcasing your products online can help you get in front of more people, and many retailers already use ecommerce platforms to upload and promote their products online. Today, we’re excited to announce partnerships with three major ecommerce platforms — BigCommerce, PrestaShop, and Magento — to make it easier than ever before to get started on Google Shopping for the holidays, and beyond. If you’re using any one of these platforms (or if you’re thinking of using one of these platforms), our new partnerships let you easily submit your product

Article written by Charissa Yee

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AdWords Editor now supports mobile-first innovations, Gmail ad templates, and more

Digital Marketing Post

The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help — and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more.Universal app campaignsDevelopers and marketers know it’s not just about driving app installs, it’s about delivering valuable actions within your apps. AdWords Editor now supports universal app campaigns (UAC), which help you find the customers that matter most to you, based on your defined business goals. With UAC,

Article written by Charissa Yee

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