Click-to-message ads bring a new and easy way to talk to customers

Digital Marketing Post

If you’re inviting a friend to dinner or asking them about the best hotels in New York City, you’re probably doing it through mobile messaging. Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others.1 And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service, or to schedule an in-person appointment.2In the coming weeks, we’re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads.

Article written by Charissa Yee

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