Digital Marketing Post
We all have that friend – the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he (she?) do it?Today, we can all be that friend. With the ability to instantly discover, research, and purchase, shoppers around the world are more informed and more efficient than ever before – they’ve transformed into supershoppers seemingly overnight.But what defines supershoppers? And what does this mean for retailers trying to win them over this holiday
Article written by Charissa YeeThe post The Year of the Supershopper appeared first on Public Wizard.
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